I started the doctoral program at the University of Florida in 1996. I studied business in Mexico and focused on the economic powerhouse city of Monterrey. To fund my research, I taught at the Universidad de Monterrey two days a week and spent three days a week in a manufacturing company. My dissertation covered international business culture, corporate communications and borderlands theory. After graduation, I worked in usability testing, focus groups and marketing related ethnographies for a variety of Fortune 500 and dot.com start-ups. I completed more graduate coursework in marketing at Fordham University. After a year teaching marketing at Marymount Manhattan College, I joined Empire State College in 2004.
My research has moved from business culture to marketing to ethnographic field methods and now with digital communities. I am married to Matthew Tratner (ESC 2007) and have two children.